Ecommerce / cohort

Shopper Cohort Retention

Track repeat purchase retention by acquisition cohort and first-order channel.

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Repeat purchase retention by acquisition cohort

retained shoppers by cohort age and acquisition month
ecommerce/customer-cohort-retention
Pay95%86%77%68%59%50%
Repeat92%83%74%65%56%
Loyalty89%80%71%62%
Winback86%77%68%
Search83%74%
View80%

Use When

Use this when growth teams need to know whether a campaign brought durable customers or one-time promo buyers.

Signals

  • repeat rate
  • loyalty decay
  • payback quality